Neenah Paper Sample Book

Page from a Neenah sample book

Recently, I had the opportunity to attend a Neenah Paper seminar hosted by Blair Digital and Xpedx at green|spaces, and as an added bonus, got to hear more from the rep when he visited one of my design classes. As I stated previously, I love paper. Hearing Barry Clough, from Neenah Paper, gave me the opportunity to learn even more about how it’s made, this time from a mill’s perspective.

Neenah Paper is located in Wisconsin and was started in the 1870’s. Neenah began out as a small mill, but over the years has purchased other paper mills and now commands a large percentage of the market share for printing paper. As technology has changed, the company has introduced many new products to meet the evolving needs of designers and printers.

Acquiring paper samples always brings joy and I now have a growing collection of swatch books to look through for inspiration. As for their usefulness, I never thought about that beyond inspiration and picking the best paper for the project at hand. However, Barry showed us in class how to use them to determine the quality of the paper. He held a piece of copier paper and a page from one of the Neenah swatch books up to a window to compare the formation of the two papers. Formation refers to how evenly distributed the fibers are in the paper. Comparing the copier paper to the Neenah paper showed an even, regular distribution of fibers in the Neenah paper and an uneven, splotchy looking distribution in the copier paper. An even distribution of fibers ensures an even coating of ink. If you’re printing a full-bleed page of a solid color, having an even distribution of paper fibers ensures there will be no splotchy areas where ink (or toner if you’re printing digitally) is thinner than others.

Barry’s visit was entertaining and illuminating and I’m looking forward to more paper seminars in the future.

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